I think there are many other companies that could lend their names and reputations to pro cycling to make it appeal to an even broader audience. Here are some ideas;
Team Cofidis should become Team Marlboro Kids. That way they get two target markets with one stone - smokers and children.
Gerolsteiner could become Team Poop Freeze. That's what their water tastes like anyway. Besides, Team Poop Freeze is much easier to say than GEROLSTEINER.
Team Française des Jeux should become Team Playboy because their name sounds like a girl anyway.
And finally, Team CSC should be known as Team Cartman, because they kick ass!!